Mastering the culture of creative content

I am a content marketing expert with more than 20 years experience delivering campaigns for global clients from inception to distribution. I offer consultancy on a short or long term basis across a wide range of services, including pitch development, content auditing, strategy and creative commissioning, as well as full project lead.

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My areas of expertise

As your content consultant, I can offer flexible contracts, dependent upon your needs - be they during inception or work-in-progress. Whatever stage you’re at on your content journey, I can deliver the following:

  • Pitching & presenting

    I’m extremely comfortable presenting credentials, participating in new business pitches, or appearing on speaker panels. I can build strategic and creative presentations that engage and ignite.

  • Content strategy

    Through a content audit process, inclusive of stakeholder interviews, SWOT analysis and competitive sets, I create content strategies that ensure clarity and consistent tone of voice.

  • Ideation

    I can construct the right environments for creative, collaborative thinking that balance commercial drivers with customer desires. I use raw talent to create unique, effective solutions.

  • Project management

    I’ve worked on numerous global contracts, and can lead on client negotiations and project management. With a highly creative background I can both contribute and direct.

  • Team leadership

    I have vast experience in motivating creative teams, with a focus on creating task-based autonomy within a structured, objective-driven working environment.

  • Budget management

    I have managed regional P&L reports and maximised the ROI for a wide portfolio of clients whose spend and expectations have not always matched. I can be creative with any budget.

 
 

Delivering diverse projects…

I have a varied skill-set, within both creative and management, and can support or lead on a wide range of projects.

Brand repositioning

Brand repositioning
Live events

Live events
Content strategy

Content strategy
Office set up

Office set up

Testimonials

“ I worked with Claire England for 8 years when she ran John Brown Media in the UAE to great success. She is a true leader and possesses an astute understanding of the complexities of running a profitable business whilst also creating very loyal relationships with both clients and her staff. In addition to running the business in the UAE, Claire helped launch John Brown Media in India, prospecting and negotiating with clients in Mumbai and Bangalore with impressive results. I would highly recommend Claire as a valuable asset to any pitch or project.”

Andrew Hirsch

CEO of John Brown Media (1992 - 2020); CEO and co-founder of Engaging Business

“ I worked closely with Claire during my tenure with Spinneys where together we launched Spinneys FOOD magazine. Claire's approach to building long-term relationships and understanding the business was evident in how closely she worked with all internal stakeholders, to ensure that one creative vision led all the customer-facing content. She managed and motivated a young team to deliver world-class content and raised the bar in the region for consumer-driven content.”

Collette Shannon

Head of Shopper Marketing at Majid Al Futtaim Retail - Carrefour